Copyright Attorney
Brand protection
The idea to create some kind of software which will helpthat can to automate the routine jobs of protecting the brand on-line isn't new. However if you check the market of the software that are around at the moment you will recognize that they're "dancing" around one as well as the exact same function - this is the function of collecting info from search engines or specific websites about your product or service. Beyond any doubt the monitoring of the Internet is important. You need to keep track of the things that are being told about your product or service or company or even the topic of interest. But monitoring is only the first step along the way of brand defense. The next logical step needs to be - providing some form of Solution to the problem. Because of these you'll need brand protection.
Put yourself to the shoes of the user of brand protection application. You see many negative buzz has begun to rise about your product. For instance, you see that major search engines show negative feedback when you type your product or service brand into the search field and do the search. It is good that the solution has reported you the problem. But what is coming up nex? It would be great that the same solution, based on the situation that you are facing, based on the size of the situation that you're experiencing - will give you some help. For example, automatically, based on a certain formula it tells you what should be done to deal with the issue.
Of course, it is a huge content about what techniques should be used but I will not place them into this post. But, it is unavoidable that the sector of brand protection computer software should answer the increasing demand for the solutions, instead of monitoring only.
Put yourself to the shoes of the user of brand protection application. You see many negative buzz has begun to rise about your product. For instance, you see that major search engines show negative feedback when you type your product or service brand into the search field and do the search. It is good that the solution has reported you the problem. But what is coming up nex? It would be great that the same solution, based on the situation that you are facing, based on the size of the situation that you're experiencing - will give you some help. For example, automatically, based on a certain formula it tells you what should be done to deal with the issue.
Of course, it is a huge content about what techniques should be used but I will not place them into this post. But, it is unavoidable that the sector of brand protection computer software should answer the increasing demand for the solutions, instead of monitoring only.
